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Marketing/Brand Manager
Region Nationwide /
Industry Powersports
Position ID 3049
If you are a dynamic and creative Marketing/Brand Manager, this is your chance to create a 360-degree marketing strategy that will define the brand, create and enhance brand awareness and traffic (virtual & physical) for four business units, and align the organization’s marketing, sales, and service efforts. Be a part of the leadership team and interact in a fast-paced, fun environment. A hybrid work model is available.
Marketing/Brand Manager
Our Client:
A full-service destination off-road park and event venue for all things powersports. Included at this location is a full-service off-road powersports dealership carrying premium OEM brands, a full-service off-road rental business, and a vacation rental and campground. Located in the Midwest, this unique business offers a full-service off-road experience and vacation spot second to none, easily accessible to the world, less than 150 miles from two major cities and airports.
The Opportunity:
If you are a dynamic and creative Marketing/Brand Manager, this is your chance to create a 360-degree marketing strategy that will define the brand, create and enhance brand awareness and traffic (virtual & physical) for four business units, and align the organization’s marketing, sales, and service efforts. Be a part of the leadership team and interact in a fast-paced, fun environment. A hybrid work model is available.
Benefits:
- Medical/Dental/Vision
- 401K + match
- PTO
- Employee discounts
- Develop a 360-degree marketing strategy that includes a brand strategy with brand guidelines.
- Determine best practices to co-market all four business units while protecting the company’s risks.
- Develop a tactical plan to execute the above strategy.
- Communicate to and collaborate with all stakeholders.
- Serve as the key point of contact for OEM and other partners.
- Conduct market research to identify trends, consumer preferences, and competitive analysis.
- Analyze brand performance metrics to assist decision-making.
- Create promotional campaigns that drive product awareness and sales growth.
- Monitor and evaluate marketing campaign effectiveness, adjusting as needed.
- Create consistent brand messaging across all channels.
- Ensure company mission, vision, and values are maintained in initiatives and communication.
Qualifications:
- 5+ years of marketing and brand strategy experience.
- Strong skills in strategic planning, market research, and budgeting.
- Proficiency in digital marketing strategies and all digital channels.
- Ability to quickly analyze data to inform marketing decisions and strategies.
- Superior communication and presentation skills with the ability to work collaboratively.
- Identifiable experience in leading/managing marketing agencies and contractors.
- Strong experience in creative advertising and design.
- Knowledge of the off-roading world is a BIG plus!
