Employing around 600,000 people in the U.S. and creating more than $81 billion in sales, the RV industry significantly impacts the economy. It is one of the major driving forces in the recreational world. There are so many applications for the products this industry produces. Everything from short weekend trips with the family to hunting, fishing and towing motorcycles, UTVs, or boats — an RV is truly a home away from home.
It’s an exciting time to be in the RV business! RV ownership has increased by 62% in the last 20 years, and approximately 11 million households own recreational vehicles. Studies show that millions of households plan to buy RVs in the coming years. Like the others we serve, the RV industry is very focused on marketing to younger buyers, women, and minorities to account for incremental growth, and all are incorporating new and exciting technologies into their products.