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General Sales Manager

Region Midwest /
Industry Powersports
Position ID 3068
powersports
Chris Hayes
Chris Hayes
Executive Powersports Recruiter
Office 616-901-5926

We are seeking a dynamic and highly motivated General Sales Manager to lead a team in a fast-paced, high-volume, off-road dealership. This position is responsible for creating a performance-based sales culture, maximizing sales and profits on both the front and back end, and growing the sales team. With a sales team of up to 10 people and plans to expand, this is a unique opportunity for an experienced GSM to showcase their leadership skills while developing a strategic sales growth plan that enhances customer experience, improves traffic and conversions, and drives revenue.

General Sales Manager

Our Client:
A progressive, multi-line powersports dealership in the Midwest region. This dealer carries premium OEM brand product lines and is a leader in the Off-Road market. They are a full-service destination with access to trails and demo opportunities right outside their front door and offer a full-service off-road rental business. Located in the Midwest, this unique dealership provides an unmatched off-road experience and vacation spot, easily accessible to the world, less than 150 miles from two major cities and airports.

The Opportunity:
We are seeking a dynamic and highly motivated General Sales Manager to lead a team in a fast-paced, high-volume, off-road dealership. This position is responsible for creating a performance-based sales culture, maximizing sales and profits on both the front and back end, and growing the sales team. With a sales team of up to 10 people and plans to expand, this is a unique opportunity for an experienced GSM to showcase their leadership skills while developing a strategic sales growth plan that enhances customer experience, improves traffic and conversions, and drives revenue.

Benefits:
  • Medical, Dental, and Vision Insurance
  • 401K with Company Match
  • Paid Time Off (PTO)
  • Employee Discounts

Duties and Responsibilities:
  • Lead, manage, and inspire the sales team
  • Create a performance-based sales culture to maximize both front-end and back-end sales
  • Train, mentor, and expand the sales team
  • Hold the sales team accountable
  • Develop a strategic sales growth plan, incorporating structure and processes to improve traffic and conversions
  • Ensure a consistently high level of internal and external customer satisfaction across the sales team

Qualifications:
  • Minimum of 3+ years of experience in a General Sales Manager role at a multi-line, fast-paced dealership.
  • Ability to create and implement structured sales processes and strategies.
  • Proven leadership skills with a track record of developing and managing sales teams.
  • Process and data-driven approach while fostering a positive team culture.
  • Demonstrated success in driving high levels of customer satisfaction.
  • Experience with dealership software (Lightspeed preferred).
  • Excellent verbal and written communication skills.
  • Strong problem-solving and analytical skills.
  • Polaris and/or BRP experience preferred
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