Ready for your
next adventure?
General Sales Manager
Region Southeast /
Industry RV
Position ID 3116
Imagine leading a sales department where your leadership style and dedication to customer satisfaction are highly valued and supported by an established, process-driven team, with engaged ownership. The surrounding area boasts a thriving economy and outstanding outdoor amenities, making it an ideal place for both career growth and lifestyle. This opportunity is well-suited for someone who wants to grow professionally and earn handsomely, while immersing themselves in one of the most desirable areas of the country known for its natural beauty and vibrant culture.
General Sales Manager
Our Client:
Our client is a well-established, family-owned RV dealership group with a strong reputation for customer service and long-term community involvement. With multiple locations across the state and decades of history, they’ve created a process-driven, team-oriented culture that values doing what’s right for the customer above all else, and they’ve amassed a loyal and passionate following as a result. Their business continues to grow, fueled by an energetic and affluent customer base and a commitment to continuous improvement. Leadership emphasizes long-term fit over quick fixes and seeks individuals who are aligned with their systems, culture, and values.
The Opportunity:
This is a high-impact leadership role with full responsibility for the sales department’s performance, people, and profitability. The General Sales Manager will oversee desking, trade appraisals, inventory planning, and coordination with F&I and service to ensure smooth deal flow and reconditioning. This role also involves hiring, training, and coaching the sales team while maintaining process discipline and CRM accuracy. Ideal candidates will bring strong organizational skills, an analytical mindset, and a commitment to following proven systems within a customer-focused culture.
Benefits:
- Competitive compensation package with lucrative total earning potential
- Medical, dental, and vision insurance, with a life insurance add-on option
- 401K with 3% employer contribution regardless of employee contribution
- Annual profit sharing
- Paid Time Off (PTO)
- Direct access to dealer principal
- Average employee tenure across all positions of 10 years
Duties and Responsibilities:
- Desk deals and structure unit pricing to ensure profitability and deal integrity
- Monitor sales performance, deviation reports, and weekly metrics to identify opportunities and make timely adjustments
- Appraise trade-ins, establish actual cash values, and coordinate reconditioning estimates
- Hire, train, and coach sales staff to meet production goals and uphold customer service standards
- Manage the inventory plan, adjusting as needed to maximize turn rates and sales potential
- Coordinate with service to ensure timely unit prep, delivery, and reconditioning
- Maintain internet listings and ensure units are accurately marketed across platforms
- Merchandise inventory for optimal lot and showroom presentation
- Work closely with the F&I team to maximize deal profitability and ensure smooth transaction flow
- Uphold CRM accuracy and maintain accountability for follow-up processes
- Participate in budgeting and long-term sales planning with leadership
- Build and maintain strong relationships with customers, manufacturers, and vendors
- Assist with dealership events, marketing initiatives, and customer retention efforts
- Foster communication and alignment with parts, service, and other departments
Qualifications:
- Strong understanding of desking, pricing strategy, and deal structure
- Experience appraising trades and managing unit reconditioning
- Demonstrated ability to lead and develop a sales team
- Comfortable analyzing reports, identifying trends, and adjusting plans accordingly
- Proficient with CRM and DMS systems; experience with IDS preferred
- Ability to manage and merchandise inventory effectively
- Strong interpersonal and communication skills across departments and with customers
- Organized, accountable, and process-driven with attention to detail
- Open to learning and applying structured dealership systems and procedures
- Background in RV, automotive, marine, powersports, or related retail industries
- Able to work collaboratively with F&I, service, and fixed operations leadership
