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General Manager
Region Midwest /
Industry Marine
Position ID 3181
Our client is seeking an experienced, high-performing General Manager to oversee full dealership operations—including sales, service, yard, and administrative functions. This leader will drive operational efficiency, elevate team culture, and ensure a consistently exceptional customer experience. The GM will develop employees, manage inventory, strengthen internal communication, and guide both personal and company performance goals. This position is ideal for a transformational leader who enjoys coaching teams, building capability, and fostering meaningful customer relationships within a dynamic marine environment. (Great Lakes region)
General Manager - Marine
Our Client:
Our client is a well-established, customer-focused marine dealership offering new and pre-owned boats, certified service, storage, accessories, and a knowledgeable team dedicated to delivering a first-class boating experience. They maintain a strong reputation for stability, high customer satisfaction, and a welcoming workplace culture. Known for representing leading brands and supporting a loyal boating community, the dealership provides a unique environment where employees can grow professionally while contributing to a customer-centric marine operation.
The Opportunity:
Our client is seeking an experienced, high-performing General Manager to oversee full dealership operations—including sales, service, yard, and administrative functions. This leader will drive operational efficiency, elevate team culture, and ensure a consistently exceptional customer experience. The GM will develop employees, manage inventory, strengthen internal communication, and guide both personal and company performance goals. This position is ideal for a transformational leader who enjoys coaching teams, building capability, and fostering meaningful customer relationships within a dynamic marine environment.
Benefits:
- Long-term job stability with a reputable dealership
- Comprehensive benefits package (health, dental, life insurance)
- Paid time off (PTO)
- Travel opportunities for boat shows and manufacturer events
- Training and certification programs
- Professional interaction across the marine industry
- Career advancement opportunities within a growing organization
- Competitive compensation plan
Duties and Responsibilities:
- Lead all dealership operations, including sales, service, yard, and administrative teams.
- Lead, coach, and inspire the sales team to exceed sales goals, budgets, and customer experience targets.
- Create a supportive, high-energy environment that attracts, develops, and retains top talent.
- Improve operational efficiency across all departments through structured processes and strong leadership.
- Set clear expectations, track performance, and provide routine feedback to drive accountability.
- Develop and lead ongoing sales and product training to support customer excellence and team development.
- Foster open communication and collaboration across Sales, Service, Parts, F&I, and Yard teams.
- Manage inventory accuracy and assist with ordering to maintain proper product availability.
- Promote a customer-first mindset and build long-term client relationships.
- Work closely with ownership to ensure alignment with strategic goals and store performance.
- Ensure successful attendance and execution of major boat shows (January–April).
Qualifications:
- Minimum 5 years of experience in sales or dealership management (marine experience preferred).
- Transformational, coaching-oriented leadership style—focused on developing people and improving performance.
- Excellent verbal and written communication skills.
- Self-motivated, organized, and results-driven.
- Tech-savvy with CRM experience and an understanding of sales metrics.
- Ability to travel for boat shows and manufacturer events (3–5 days at a time).
- Onsite position, standard schedule includes weekdays, Saturdays, and Sundays during show season.
