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General Manager

Region Midwest /
Industry Powersports
Position ID 3194
powersports
Mike Osell
Mike Osell
Powersports Recruiter
Office 414-301-5790

Our client seeks a seasoned General Manager to lead a well-established, single-location powersports and equipment dealership poised for significant growth. This role offers full P&L ownership and the authority to scale the business from $10MM to $20MM in revenue over the next three years. Located in a safe, affordable, and family-friendly Midwest community, this opportunity is ideal for a hands-on leader who thrives in a growth-focused environment. Build, lead, and elevate a high-performing team while shaping the future of a respected dealership.

Powersports General Manager

Our Client:
Our client is a well-established, single-location powersports and equipment dealership with a strong local reputation and a clear growth vision. The dealership represents leading OEM brands across powersports and equipment and is positioned for significant expansion under experienced leadership. The location is a Beautiful Midwest location — a very good place to live and raise a family; safe, affordable, and community-oriented.

The Opportunity:
This is a senior leadership role with full operational and financial responsibility for a single-location dealership. The General Manager will lead the business through a growth phase, scaling annual revenue from approximately $10MM to $20MM over the next three years while maintaining operational excellence, strong margins, and a high-performance culture. The role offers full authority at the dealership level, direct access to ownership, and the opportunity to build and lead a best-in-class management team in a hands-on environment.

Benefits:
  • Health Insurance - company contribution
  • Dental Insurance - company contribution
  • Vision Insurance – company contribution
  • Basic Life & AD&D Insurance – company paid
  • Long-Term Disability – company paid
  • 401(k) - up to 3.5% match
  • Additional voluntary insurance options available at employee cost
  • Paid Vacation

Duties and Responsibilities:
  • Provide overall leadership for dealership performance, culture, and long-term growth
  • Lead all departments within a single-location operation
  • Execute a growth strategy
  • Coach, develop, and hold departmental managers accountable within a KPI-driven culture
  • Maintain full responsibility for P&L, budgeting, forecasting, cash flow, and expense control
  • Optimize service throughput, technician efficiency, parts inventory accuracy, and sales performance
  • Implement and manage consistent processes and KPIs across all departments
  • Serve as primary dealership contact for OEMs and vendors, ensuring compliance and maximizing support
  • Exercise full authority over hiring, termination, inventory purchasing, and pricing within approved guidelines

Qualifications:
  • 7+ years of senior leadership experience within a powersports, equipment, agricultural, or construction dealership environment
  • Proven success scaling a single-location dealership
  • Strong financial acumen with direct P&L ownership
  • Experience managing multi-brand OEM relationships
  • Demonstrated ability to lead experienced managers and department heads
  • Data-driven, decisive, and growth-oriented leadership style
  • Comfortable being hands-on in a smaller dealership environment
  • Strong communication, organizational, and execution skills
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