Ready for your
next adventure?
General Manager
Region Mountain /
Industry Marine
Position ID 3225
Our Client is seeking an experienced and hands-on General Manager to lead all operations for its Colorado dealership location. This individual will oversee the entire store operation including boat sales, finance, service, parts, and pro shop operations while driving profitability, customer satisfaction, team development, and long-term growth. This is an outstanding opportunity for a servant-minded leader who thrives in a fast-paced entrepreneurial environment and wants to play a key role in scaling a growing marine dealership operation. The General Manager will be responsible for managing the dealership’s P&L, mentoring and developing a staff of 7-10, implementing operational processes, and collaborating closely with executive leadership to achieve aggressive growth objectives. This store currently operates with a lean and highly collaborative team structure and is positioned for significant expansion over the next several years. This location is relatively new so candidates with an entrepreneurial mindset will be a great fit.
General Manager – Marine Industry
Our Client:
Our Client is a premier and rapidly growing marine dealership group representing some of the industry’s leading boat brands and delivering a world-class ownership experience for boating enthusiasts across the western United States. Known for its customer-first culture, premium product offerings, and commitment to operational excellence, the organization operates modern dealership facilities with strong sales, service, parts, and watersports retail operations. The Colorado location is a strategic growth market for the company and represents a significant long-term investment in expanding market share, customer engagement, and dealership performance throughout the Rocky Mountain region.
The Opportunity:
Our Client is seeking an experienced and hands-on General Manager to lead all operations for its Colorado dealership location. This individual will oversee the entire store operation including boat sales, finance, service, parts, and pro shop operations while driving profitability, customer satisfaction, team development, and long-term growth. This is an outstanding opportunity for a servant-minded leader who thrives in a fast-paced entrepreneurial environment and wants to play a key role in scaling a growing marine dealership operation.
The General Manager will be responsible for managing the dealership’s P&L, mentoring and developing a staff of 7-10, implementing operational processes, and collaborating closely with executive leadership to achieve aggressive growth objectives. This store currently operates with a lean and highly collaborative team structure and is positioned for significant expansion over the next several years. This location is relatively new so candidates with an entrepreneurial mindset will be a great fit.
Benefits:
- Six Figure Competitive Base Salary
- Performance Bonus Structure including monthly gross profit incentives and annual profitability bonus opportunities
- Relocation Assistance Available
- 15 Days Paid Time Off
- Strong Work-Life Balance with a 5-Day Work Week
- Hands-On Mentorship and Training from Executive Leadership
- Opportunity to lead and grow a developing dealership location with significant long-term upside
- Work with a passionate boating and watersports customer base in one of the premier outdoor recreation markets in the country
Duties and Responsibilities:
- Manage all dealership operations including boat sales, finance, service, parts, and pro shop departments
- Oversee daily store operations while ensuring alignment with company goals and performance objectives
- Lead, mentor, coach, and develop a small but growing dealership team while fostering a positive and high-performance culture
- Manage dealership P&L performance including revenue growth, gross margin improvement, and operational profitability
- Collaborate with executive leadership on budgeting, forecasting, operational planning, and long-term growth initiatives
- Drive sales performance across all revenue channels while maintaining exceptional customer satisfaction standards
- Resolve escalated customer concerns professionally and proactively
- Manage inventory levels for boats, parts, and retail merchandise to maximize turns and minimize carrying costs
- Support service department operations to ensure efficient workflow, timely repairs, and strong profitability
- Develop and implement operational processes that improve efficiency, accountability, and overall dealership performance
- Analyze local market conditions and competitor activity to identify opportunities for continued growth and expansion
- Maintain compliance with all workplace safety standards and regulatory requirements
Qualifications:
- 5+ years of management experience in the marine, powersports, RV, automotive, or related dealership industries
- Strong leadership background with the ability to coach, mentor, and develop teams
- Proven experience managing dealership or retail P&L operations
- Demonstrated success driving sales growth, profitability, and operational performance
- Strong financial and business acumen including budgeting and forecasting experience
- Excellent communication, customer service, and interpersonal skills
- Experience overseeing sales, service, and parts operations preferred
- Bachelor’s degree in business, management, or related field preferred
- Comfortable working in a fast-paced growth environment with a hands-on leadership approach
- Willingness to travel approximately 10% as needed
