Managing Director – Experiential Marketing

Our Client:
Our client is a globally recognized outdoor adventure and media organization backed by a long-standing international parent company with more than 200 years of history. The organization operates at the intersection of media, events, and enthusiast-driven experiences, engaging millions of consumers annually across motorsports, hunting, fishing, and outdoor recreation segments. Through a diverse portfolio of national consumer and events, premium experiential platforms, and industry-leading media brands, the company connects passionate audiences with world-class experiences. It includes a collection of high-profile event franchises spanning motorsports, powersports, street performance, and hunting expos, supported by strong partnerships with exhibitors, sponsors, and industry stakeholders. With a proven track record of profitability and growth, the organization is actively focused on expanding its event portfolio through geographic expansion, new event launches, and strategic acquisitions—while maintaining a flexible, entrepreneurial culture that empowers leaders to drive innovation and performance.

The Opportunity:
The Managing Director will lead a portfolio of motorsports and outdoor event brands with full P&L responsibility across revenue, marketing, and operations. This is a high-impact leadership role responsible for driving profitability, scaling event performance, and executing both organic and acquisition-driven growth strategies. The position offers the opportunity to lead a profitable and expanding business within a passion-driven industry, while working in a flexible, entrepreneurial environment with remote work capability and limited travel requirements.

Benefits:

• Competitive Six Figure Base Salary: (based on qualifications/experience) +
• Performance Bonus: between 20% and 40% based on revenue achievement
• Potential equity participation
• Comprehensive healthcare benefits
• Flexible vacation policy
• Remote work environment with limited travel requirements

Duties and Responsibilities:

• Own full P&L responsibility across a multi-event portfolio, including revenue growth, cost management, and margin expansion
• Develop and execute annual operating plans, budgets, and financial strategies
• Drive revenue across exhibitor sales, sponsorships, and ticketing through pricing strategy and pipeline development
• Lead cross-functional teams across sales, marketing, and event operations
• Oversee event strategy, positioning, and portfolio performance across multiple markets
• Identify opportunities for expansion, new event launches, and acquisition targets
• Ensure best-in-class execution of all live events, including vendor management and production oversight
• Establish KPIs, reporting frameworks, and performance tracking across revenue and attendance metrics
• Build and maintain relationships with key exhibitors, sponsors, and industry stakeholders
• Lead organizational development, talent recruitment, and team performance management

Qualifications:

• 10+ years of experience in event management, trade shows, experiential marketing, or related industries
• Proven track record of owning and growing P&L performance across multiple events
• Strong experience driving exhibitor, sponsorship, and ticket revenue
• Experience managing multi-event portfolios and scaling event-based businesses
• Demonstrated leadership of cross-functional teams (sales, marketing, operations)
• Hands-on operator with strong execution focus and decision-making ability
• Entrepreneurial mindset with ability to thrive in a mid-sized, growth-oriented organization
• Industry experience or passion within motorsports, powersports, or outdoor recreation preferred