Ready for your
next adventure?
General Sales Manager
Region South Central Midwest /
Industry RV
Position ID 3250
This role places you at the forefront of a luxury focused and heavily motorized RV operation within a dealership group that is time-tested, and continually expanding its footprint and capabilities. With a customer base that expects a polished, experience driven approach, success in this position comes from delivering consistency, professionalism, and attention to detail at every stage of the sales process and beyond, with a concerted effort to capture aftersales and referral business. The surrounding market offers a unique combination of economic stability, room for growth, and a lifestyle that appeals to both families and professionals, making it an ideal setting for someone looking to advance their career while enjoying long term personal and professional upside.
RV General Sales Manager
Our Client:
Our client is a prominent player in the recreational vehicle space, operating a network of successful dealership locations and representing a diverse portfolio of high-quality products. The company prides itself on fostering a culture of accountability, collaboration, and continuous improvement, with leadership that values both results and long-term team development. As the business continues to grow, it remains committed to investing in its people and infrastructure, creating compelling opportunities for experienced professionals to step into impactful roles within a thriving organization.
The Opportunity:
This is a high-impact leadership opportunity within a dealership environment focused on luxury motorized products, where attention to detail, presentation, and customer experience are paramount. The General Sales Manager will be expected to lead from the front—setting expectations, coaching the team, and actively engaging in the sales process to ensure a level of execution that aligns with a premium offering. Success in this role will come from the ability to balance performance management with a deep understanding of relationship-driven sales, creating an experience that not only earns the initial sale but also drives repeat and referral business. Backed by an organization that values growth and operational excellence, this position offers the chance to build a high-performing team while operating in a segment that rewards professionalism and precision.
Benefits:
- Highly competitive and lucrative earning potential
- Medical, dental, and vision benefits
- 401(k) plan with match
- Relocation assistance for the right candidate
- Paid training
- Strong team-oriented environment within a privately owned dealership group
Duties and Responsibilities:
- Lead, coach, and develop the sales team to consistently meet and exceed performance targets while maintaining a high standard of professionalism and presentation
- Establish and enforce a structured, experience driven sales process that reflects the premium nature of the product and clientele
- Maintain an active presence on the sales floor, engaging with customers as needed to support the team and ensure a seamless, high-quality buying experience
- Drive accountability across all sales activities, including lead management, follow up, closing ratios, and overall pipeline health
- Partner closely with F&I to ensure a smooth, transparent transition from sale to delivery, maintaining consistency in the customer experience
- Oversee inventory strategy in collaboration with leadership, ensuring proper mix, aging control, and alignment with market demand
- Monitor and analyze sales performance metrics, using data to identify opportunities, address gaps, and improve overall effectiveness
- Recruit, hire, and retain top sales talent, with a focus on individuals capable of operating in a polished, customer-centric environment
- Ensure that every customer interaction, from initial inquiry through delivery and post-sale follow up, meets or exceeds expectations, supporting long term retention and referral business
- Collaborate with executive leadership to align sales strategy with broader business objectives and market positioning
- Maintain a strong understanding of product offerings, competitive landscape, and industry trends within the motorized luxury RV segment
- Uphold dealership standards for presentation, merchandising, and overall showroom experience to reflect a premium retail environment
Qualifications:
- 3–5+ years of experience as a GSM within an RV dealership environment, with a strong preference for experience in motorized units
- Proven success selling premium or luxury products to a discerning customer base, with an understanding of elevated expectations around service, professionalism, and overall experience
- Demonstrated ability to lead, develop, and hold accountable a high-performing sales team in a structured, process driven environment
- Strong understanding of the full sales lifecycle, from lead management through closing, delivery, and post-sale follow-up
- Experience working closely with F&I to ensure seamless deal flow, compliance, and customer satisfaction; must understand the process and ideally be able to take up duties during F&I Manager’s absence
- Working knowledge of inventory management, including unit mix, aging, and turn strategies specific to RV
- Proficiency with dealership management systems (DMS) and CRM platforms, with the ability to leverage data to drive performance and decision-making
- Financial acumen with experience managing budgets, forecasting sales performance, and contributing to overall store profitability
- Excellent communication and interpersonal skills, with the ability to engage effectively with both customers and internal stakeholders
- Strong attention to detail and a commitment to maintaining a polished, professional showroom and sales environment
- Deep understanding of customer experience expectations within a high value retail setting, with a focus on relationship building and long term retention
- Ability to operate in a fast paced, high visibility environment while maintaining composure, professionalism, and consistent execution
