Ready for your
next adventure?
General Sales Manager
Region International /
Industry RV
Position ID 3251
This is an opportunity for a proven sales leader to take ownership of a high performing location within a respected and expanding organization, operating in a strong and active market with consistent customer traffic. The role is designed for someone who thrives on building structure, developing talent, and driving results in a fast paced, high volume environment, with the ability to capitalize on both deal flow and earning potential. With strong support from leadership and a steady flow of business, this position offers immediate impact while also providing the opportunity to shape the culture, processes, and long term success of the team.
RV General Sales Manager
Our Client:
Our client is a prominent player in the recreational vehicle space, operating a network of successful dealership locations and representing a diverse portfolio of high-quality products. The company prides itself on fostering a culture of accountability, collaboration, and continuous improvement, with leadership that values both results and long-term team development. As the business continues to grow, it remains committed to investing in its people and infrastructure, creating compelling opportunities for experienced professionals to step into impactful roles within a thriving organization.
The Opportunity:
This opportunity is centered around leading the sales operation at a high-traffic location within a strong and active market, where consistent demand and customer flow create the platform for sustained performance. The General Sales Manager will be responsible for driving results through structure, accountability, and team development, ensuring that processes are in place to maximize both efficiency and customer satisfaction. With a diverse customer base ranging from first-time buyers to experienced RV owners, this role requires a leader who can balance volume with a relationship-driven approach, creating an experience that earns repeat business and long-term loyalty. Supported by an organization focused on growth and operational improvement, this position offers the chance to build a disciplined, high-performing team within a market that continues to expand.
Benefits:
- Highly competitive and lucrative earning potential
- Medical, dental, and vision benefits
- 401(k) plan with match
- Relocation assistance for the right candidate
- Paid training
- Strong team-oriented environment within a privately owned dealership group
Duties and Responsibilities:
- Lead, coach, and develop the sales team to consistently meet and exceed performance targets while maintaining a high standard of professionalism
- Establish and enforce a structured, process-driven sales environment to ensure consistency, efficiency, and strong customer outcomes
- Maintain an active presence on the sales floor, supporting the team and engaging with customers as needed to drive results and ensure a positive experience
- Drive accountability across all sales activities, including lead management, follow-up, closing ratios, and overall pipeline performance
- Partner closely with F&I to ensure a smooth, transparent transition from sale to delivery, maintaining a seamless customer experience
- Oversee inventory strategy in collaboration with leadership, ensuring proper unit mix, aging control, and alignment with market demand
- Monitor and analyze sales performance metrics, using data to identify opportunities, address gaps, and improve overall effectiveness
- Recruit, hire, and retain top sales talent, building a team capable of performing in a fast-paced, high-volume environment
- Ensure that all customer interactions—from initial inquiry through delivery and post-sale follow-up—are handled professionally, supporting long-term retention and referral business
- Collaborate with executive leadership to align sales strategy with broader business objectives and operational goals
- Maintain a strong understanding of product offerings, competitive landscape, and industry trends within the RV space
- Uphold dealership standards for presentation, merchandising, and overall showroom experience
Qualifications:
- 3–5+ years of experience as a GSM within an RV dealership environment, or similar big-ticket retail setting with transferable leadership experience (Marine, luxury automotive, Powersports, etc.)
- Proven ability to lead and develop a high performing sales team in a fast paced, high volume environment
- Demonstrated success driving sales performance through structure, accountability, and consistent execution of process
- Strong understanding of the full sales lifecycle, including lead management, follow-up, closing, delivery, and post-sale engagement
- Experience working closely with F&I to ensure efficient deal flow, compliance, and a seamless customer experience, ideally with an ability to cover the desk in absence of the F&I Manager
- Working knowledge of inventory management, including unit mix, aging, and turn strategies within a dealership setting
- Proficiency with dealership management systems (DMS) and CRM platforms, with the ability to utilize data to drive performance and decision making
- Financial acumen, with experience forecasting sales performance and contributing to overall store profitability
- Excellent communication and leadership skills, with the ability to motivate teams, manage conflict, and drive accountability
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a dynamic environment
- Customer focused mindset, with a commitment to delivering a positive and consistent experience that supports retention and referral business
- RV industry experience is strongly preferred, with a solid understanding of dealership operations and customer expectations within the space
