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General Manager
Region Midwest /
Industry Marine
Position ID 3259
The General Manager for this Great Lakes location will serve as the senior leader of the dealership, responsible for overseeing all aspects of operations including sales, service, parts, finance, and customer experience. This individual will drive profitability, lead and develop a high-performing team, and execute strategic initiatives to grow revenue and market share. This is a highly visible leadership role suited for a hands-on, entrepreneurial leader who thrives in a fast-paced environment and is passionate about delivering exceptional customer experiences while building a strong, accountable team culture.
General Manager – Marine Industry
Our Client:
Our client is a premier, multi-location marine dealership group in the Midwest, recognized as one of the largest and most respected retailers of new and pre-owned boats in the region. Representing many of the industry’s top brands and operating full-service facilities including sales, service, parts, storage, and marina operations, the company is known for delivering a first-class customer experience and fostering long-term relationships with boating enthusiasts. With a strong reputation for operational excellence, team culture, and continued growth, the organization is committed to expanding market share while maintaining best-in-class service standards.
The Opportunity:
The General Manager for this Great Lakes location will serve as the senior leader of the dealership, responsible for overseeing all aspects of operations including sales, service, parts, finance, and customer experience. This individual will drive profitability, lead and develop a high-performing team, and execute strategic initiatives to grow revenue and market share. This is a highly visible leadership role suited for a hands-on, entrepreneurial leader who thrives in a fast-paced environment and is passionate about delivering exceptional customer experiences while building a strong, accountable team culture.
Benefits:
- Competitive base salary with performance-based bonus structure
- Comprehensive health, dental, and vision benefits
- 401(k) with company contribution
- Paid time off and holidays
- Career advancement opportunities within a growing organization
Duties and Responsibilities:
- Lead all dealership operations including new and pre-owned boat sales, service, parts, and finance
- Own and manage full P&L performance, including revenue growth, margin improvement, and expense control (SG&A)
- Recruit, hire, train, and develop a high-performing team while fostering a strong culture of accountability and customer focus
- Drive sales performance by actively supporting the team in the sales process, closing deals, and improving conversion rates
- Manage inventory strategy to optimize turns, minimize aged units, and align with market demand
- Ensure an exceptional customer experience, maintaining high satisfaction scores and resolving escalated issues effectively
- Analyze financial statements and key performance metrics to identify opportunities for operational improvement
- Develop and execute local marketing and promotional strategies, including boat shows and community events
- Ensure compliance with all safety, environmental, and regulatory standards (OSHA, EPA, etc.)
- Collaborate with senior leadership to communicate market trends, competitive insights, and business opportunities
- Oversee facility operations to maintain a professional, safe, and customer-friendly environment
Qualifications:
- 5+ years of leadership experience in marine, powersports, RV or related dealership operations
- Proven success managing P&L and driving revenue growth in a multi-department environment
- Strong leadership and team development skills with a track record of building high-performing teams
- Hands-on sales leadership experience with the ability to coach and close
- Experience managing inventory, forecasting demand, and improving operational efficiency
- Customer-first mindset with a focus on delivering premium ownership experiences
- Strong financial, analytical, and problem-solving skills
