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Sales Manager
Region Midwest /
Industry Marine
Position ID 3260
The Sales Manager for this Great lakes location in the upper Midwest will lead all aspects of the dealership’s sales operations. This individual will be responsible for building, coaching, and managing a high-performing sales team while driving revenue growth, maintaining strong gross margins, and delivering an exceptional customer experience. This is a hands-on leadership role for a driven sales leader who thrives in a fast-paced, customer-focused environment and is passionate about developing people, closing deals, and growing market share.
Sales Manager – Marine Industry
Our Client:
Our client is a premier, multi-location marine dealership group in the Midwest and one of the most recognized leaders in the recreational boating industry. Representing many of the industry’s top boat brands, the organization operates full-service dealership locations offering new and pre-owned boat sales, service, parts, storage, and marina solutions. Known for delivering a premium customer experience and maintaining a strong, team-oriented culture, the company continues to expand its market share through operational excellence, best-in-class sales execution, and a passion for the boating lifestyle.
The Opportunity:
The Sales Manager for this Great Lakes location in the upper Midwest will lead all aspects of the dealership’s sales operations. This individual will be responsible for building, coaching, and managing a high-performing sales team while driving revenue growth, maintaining strong gross margins, and delivering an exceptional customer experience. This is a hands-on leadership role for a driven sales leader who thrives in a fast-paced, customer-focused environment and is passionate about developing people, closing deals, and growing market share.
Benefits:
- Competitive base salary with performance-based commission and bonus structure
- Comprehensive health, dental, and vision insurance
- 401(k) with company contribution
- Paid time off and holidays
- Professional development and career advancement opportunities
Duties and Responsibilities:
- Lead, coach, and develop the sales team to achieve and exceed revenue and gross margin targets
- Recruit, hire, train, and manage Sales Consultants, Sales Coordinators, and related team members
- Establish sales goals, quotas, and performance metrics while holding the team accountable for results
- Actively participate in the sales process, assisting with customer interactions, product demonstrations, and closing deals
- Manage pricing, deal structure, and commission approvals to ensure profitability and compliance
- Oversee inventory management to optimize product mix, turnover, and minimize aged inventory
- Analyze sales performance and prepare reports to identify trends and opportunities for growth
- Collaborate with marketing to develop and execute promotional strategies, including digital advertising and boat shows
- Maintain strong interdepartmental communication with service, finance, and operations teams
- Ensure a professional showroom environment and support merchandising and display standards
- Resolve escalated customer concerns and ensure a high level of customer satisfaction
- Stay informed on market trends, competitive landscape, and customer preferences to drive strategic decisions
- Coordinate and participate in off-site events, boat shows, and promotional activities
Qualifications:
- 3+ years of sales management experience in marine, powersports, RV, automotive, or related industries
- Proven track record of driving sales growth and achieving profitability targets
- Strong leadership and team-building skills with experience developing high-performing sales teams
- Hands-on sales leader with the ability to coach, mentor, and close deals
- Experience managing inventory, pricing strategy, and sales forecasting
- Excellent communication, negotiation, and customer relationship skills
- Ability to analyze data and make strategic business decisions
